NORDIC SPIRITS
The most Nordic of all drinks are the spiced aquavits,
so called after the Latin aqua vitae, meaning "water of life".
Made from grains or potatoes, aquavit is basically vodka flavoured to
local taste. A kippis or skdl with this ancient digestive is a sensual
pleasure that for Nordic people has the connotations of the wonders of
nature and traditions that go as far back as to Viking times.
And even if you can't stand the taste of Gammel Dansk,
or feel that aquavits are too strong and the Swedish punsch too sweet,
the culture and history associated with the Nordic spirits are quite fascinating.
When the Soviet troops invaded Afghanistan in 1979,
Swedish vodka invaded US restaurants and bars. Everything Russian was
boycotted in the US and the vodka brand leader Smirnoff was no exception.
By the time the Soviet troops withdrew from Afghanistan, Absolut was firmly
entrenched as the number one import vodka on the North American market.
Today Absolut Vodka is the world's fifth liquor brand (selling 60 million
liters last year), and its inventive advertising (see Scandinavian Press
Winter 2000) was rated the century's seventh best campaign by Advertising
Age.
Had it not been for Absolut, the world may not have
realized that there was a substantial Nordic liquor production. The Danish
Cherry Heering liqueur has always had an international following but other
exports from the Nordic countries have rarely been more than in the form
of purchases made by expatriates around the world. With developments like
the loosening of the alcohol monopoly in Sweden, and following the example
of Absolut, things have started to happen and there are several new Nordic
liquor brands aiming for an international market.
Michel Roux, who was the man behind Absolut's success
in North America, has just introduced OP. Natural Flavoured Spirit. OP.
is a blend of orange, peach and ginger in aquavit, packaged in a "frosted
bottle of graphic beauty", designed by Gabor Palotai in the 1920s
Swedish Grace style. His Crillon Importers also markets the original O.P.
Andersson aquavit as well as the Herrgård and Skåne Aquavit
that are also produced by the ex-Swedish monopoly, V&S - Vin och Sprit.
An earlier attempt with the Sundsvall Vodka failed however, on the US
market.
The Swedish deregulation has spawned the Motala distillery
Svensk Vodka to break ground in Canada with one of its brands. Barton
Brands Inc in Chicago has started distributing the Thor's Hammer vodka
in the US for Blombergs Sdteri in the south of Sweden. Ed Gualtieri of
Barton Brands liked the bold and short bottle and the fact that it is
blended with water from an underground lake, that has its origins from
the Great Ice Age. This means that the pH level is higher and leaves a
very smooth taste compared to domestic vodkas that are made from distilled
water that has undergone several cleaning processes.
"Thor's Hammer is the smoothest vodka in the world,"
says Gualtieri.
Another vodka on the way to North America may well be
Elch Blut that is already a success in Germany. The Saturnus essence factory
that started as a distillery in 1893, and that exports Swedish Glögg
(mulled wine) to IKEA stores around the world, produces the "elk
blood" from aquavit and lingonberries.
In Denmark the oldest known written evidence of aquavit
stems from 1528, from a letter a nobleman called Knud Bille wrote in which
he describes "a kind of water which is called Aqua Vitae and which
can alleviate all ills a man's body can have".
The Nordic countries have produced vodka (which is Russian
for unspiced aquavit) under the name of brennvin for hundreds of years.
The spirit may originally have been introduced by German traders in the
15th century as an important ingredient in the manufacturing of dynamite,
as a medication and as an exclusive drink. Aquavit was originally made
from wine and therefore too expensive for all but the very richest in
Scandinavia to enjoy. It was only when it was made from corn, and later
wheat in the early 18th century, and then in turn rye, potatoes and finally
cellulose, that it really took off as a drink. Everywhere people produced
their own aquavit, sometimes rather starving than using their corn for
anything else but aquavit. When the Swedish state in 1756 ordered all
manufacturing equipment to be confiscated, no less than 180 000 illegal
distilleries were rounded up.
The Swedish King Gustav III realized how profitable
the manufacturing of aquavit could become and attempted to create a monopoly
by abolishing all imports and any private manufacturing. This monopoly
did not last long but, as all Swedes know, the dream to control the citizens'
alcohol consumption stayed on.
Absolut Aquavit got its name from the king of aquavit,
Brdnnvinskungen L.O. Smith, whom you can still see on the little medallion
on the Absolut bottles. Smith had founded the large Reimersholms alcohol
factory in Stockholm where he produced the first Swedish heat-purified
Brdnnvin in 1877. It was called "Ten-fold rectified" or Absolut
Rent Brännvin - absolutely pure Brännvin. Scandinavian Brännvin
was often spiced to give it a more refined taste. Restaurants would generally
have dispensers for three or more Brännvin tastes such as the popular
caraway and pomerans tastes. Absolut has also introduced four variations
(Citron, Kurant, Pepper and Mandrin) on its vodka, but you can also blend
your own Brännvin just as Scandinavians have done for ages.
You can, for example, fill a jar with a tight lid upto
2/3 full with cherries. Pour vodka over this until the jar is full. If
you would like to, add 2-3 teaspoons of honey. Let steep for at least
two months, preferably half a year. Using a filter, strain the cherries
and you have a vodka with a wonderful taste. The vodka only gets better
with time.
In the olden days a schnapps was taken as a health remedy
by spoon. Soon this beloved 2 centiliter remedy increased to 4 cl or 6
cl glasses. The best way to serve an icecold schnapps today is in a small,
tapered long-stemmed glass so that the hand does not warm the aquavit.
Historically the, Nordic countries have been known for their over-consumption
of the powerful drink. In medieval times there were bars wherever you
went in the cities and in Denmark kros were opened through a royal decree
every 40 kilometers of road.
Today the Nordic countries deal in different ways with
the consumption of alcohol with Denmark having the most liberal laws,
while Sweden is reluctantly liberalizing its laws .as a consequence of
its membership in the EU, and Norway is holding on to tight restrictions
on the sale of alcohol.
NORWAY
It may come as a surprise (unless you read the Scandinavian
Press Company File Summer 00) to many that one of the five top cognacs
in the world has been produced by the Larsen family in Cognac, France.
The national drink that otherwise comes to mind for
Norwegians is their Linie Aquavit that is unique because it goes on a
return trip to New Zealand on one of the Wilhelmsen ships before it is
bottled and consumed. The smooth taste is attributed to the long sea journey
in special containers and the gentle rolling the aquavit enjoys.
DENMARK
The recipe is a secret but that's no wonder considering
that Gammel Dansk, the bitter sweet Danish aquavit "is good for you
in the morning, after the end of the day, while hunting, on a fishing
trip or as an aperitif." What is known however is that the recipe
contains 29 different spices, herbs and flowers and that it was composed
as late as in 1964. Today Gammel Dansk is not even Danish, as the Swedish
V&S has bought the brand as it has the other Danish favourites Aalborg
aquavit and Cherry Heering.
Aalborg Jubileum Akvavit was launched in 1946 to celebrate
the 100 year jubilee of the original Aalborg Taffel Akvavit. Rich, mild,
golden-coloured and flavoured with such herbs as dill and coriander, it
is the most popular export brand of aquavit in the world today. In 1988
the Aalborg Extra Akvavit was launched as a luxury aquavit that gave exports
a further boost.
The Heering Cherry liqueur is made of the small dark
Stevns cherry which thrives on the long ripening period of Denmark's cool
Nordic climate. The cherries are harvested in August and the fluid is
crushed together with the stones, to give Reering its characteristic hint
of almond. The pulp is then steeped in spirit and a secret combination
of spices that has been in the Heering family since 1818 is added before
it is poured into great casks to mature a minimum of three years.
Heering was used when the barman at the legendary Raffles
Hotel created the Singapore Sling in 1915, but you can use the liqueur
on its own or in other combinations.
Another popular Danish liqueur is the Kirseberry, also
made from cherries. Just like Heering, Kirseberry does not contain any
coloring or other additives.
FINLAND
Koskenkorva is a small town about an hour by jet from
Helsinki. It is also Finland's most popular vodka, produced from barley
ripened during the magical sunlit summer nights. There are seven connected
stills soaring 50 feet into the air that also produce the premium Finlandia
brand made only from six-row barley, (and Finlandia "21" from
the exceptional estate "21') that is also used for producing the
most distinguished single malt scotches and premium beers. It is the most
expensive distilled grain but Finlandia's ambition has always been to
produce the purest vodka without the slightest trace of anything else.
The distillery process is quite simple. As alcohol boils at a lower temperature
(173°F) than water does (212°F), the alcohol vapours rise before
the water can boil. When these vapours are captured and cooled, they condense
in the form of a spirit, alcohol much higher in proof than the original
liquid. From a technological standpoint Finlandia is distilled more than
264 times and now even has a ISO 9001 quality certification showing to
what lengths the brand has gone towards perfection. Right now a new bottle
is being introduced to boost sales worldwide.
SWEDEN
One of the best ways to buy Swedish aquavit is to buy
a Reimersholm Svenska Nubbar, available at a Swedish airport or a liquor
store or on a non-European SAS flight. This sampler of ten different aquavits
includes O.P. Andersson, Skåne and Herrgård aquavits that
are also available in North America as are O.P. Flavoured and Thor's Hammer.
And of course you almost can't avoid the Absolut vodka over here.
ICELAND
For a small nation with a population of less than half
a million, it is remarkable that the local favorite Svarte Döden
brennivin has survived over imports. Today "Black Death" even
has a following around the world as more connoisseurs appreciate the subtle
taste differences between the Nordic countries.
Scandinavian Press, Issue 4, 2000