You don't have to be Swedish to enjoy

the latest on the people and the country who brought you IKEA, Björn Borg, Pippi Longstocking and the Welfare state.

Swedish Press is North America's only Swedish monthly magazine and A Must if you want to keep up with the latest news and upcoming events. Every month a family invites you over to share their best recipes. You meet famous Swedes like the King and Queen and Swedish Americans such as Candice Bergen and Ann-Margret in exclusive interviews. Swedish Press brings you the old traditions as well as the latest trends, sports and business in both English and Swedish.

Swedish Press (ISSN 0839-2323) is a member of the Canadian Magazine Publishers Association. It is also the official publication of the Swedish Canadian Chamber of Commerce in Toronto.

Published in Vancouver on Canada’s West Coast, Swedish Press has brought Swedish and local news to readers all over the continent since 1929.

Subscriptions

Advertising

SWEDISH PRESS RATES & DATA

ADVERTISING RATES

* COLOR

4-color available on back and inside Corporate Gloss covers only (closing dates on request). 1 page extra, $795. Spot color on inside pages, $175 extra per color.

* DIRECTORY

listing (on an annual basis only ) invoiced quarterly. Regular size $35. Double size $62 a month. Directory Ads include PMTs, typesetting and a subscription as well as a free one year Ilisting on the www.nordicnay.com web site.

* CLASSIFIEDS

30 cents per word prepaid (minimum $3) in Ads&Info section.

* REBATE

15% discount in the quarterly Scandinavian Press when you place the same ad as in the Swedish Press.

* MECHANICAL REQUIREMENTS

Cover: 4-color process sheet feed offset: 150 (133) screen, negative film, right reading, emulsion down. Inside pages - web offset, halftone screen 100 (85) Type size: 7-4/16" x 10" (184 x 254 mm). Trim size: 8" x 10-3/4". 36-60 pages. Saddle-stitched. Swedish Press production services are available.

* COMMISSION & DISCOUNT

15%, 2% with prompt payment (to accredited advertising agencies only, but not on color).

* DEADLINE

Swedish Press is issued monthly, on the 1st. Closing date the 15th of preceding month but please verify your individual deadline.

* ONE-OF-A-KIND

There is no other monthly magazine in North America that reaches Swedish descendants and others interested in Swedish cultural, political and economical life. If you have a Swedish service or product, advertising in Swedish Press can open the door to the important Swedish American market.

* EFFECTIVE

SAS, SKF, Volvo, Saab and IKEA are a few of our many successful regular advertisers who have found their ‘Homemarket’ in Swedish Press. So have leading travel agents, shops and restaurants. Isn't it about time you too tested us?

* POSITIVE

Our readers already have a positive impression of Swedish goods and services. It is up to you to inform them in such a way that they also tell their friends, neighbors and associates. The influential Swedish American ‘Homemarket’ could also be your best indirect way of selling to the huge American market.

* COAST-TO-COAST

Swedish Press was launched in Vancouver in 1929. Today there are subscribers coast to coast (as well as in Sweden) and Swedish Press and its quarterly Nordic sister publication Scandinavian Press are available in newsstands and in 20 IKEA stores across North America. There are news dealer sales of the ,agazines as far away as Hongkong. The Nordic Way web site of the two magazines gets hits from all over the world.

* SCRUTINIZED

Swedish Press is read cover to cover, as very little material is duplicated in other media. Advertising gets special attention, because readers look for news and information there too. Each issue is saved for several months - if not kept forever.

* READABLE

Swedish Press features popular articles and exclusive interviews,as well as Swedish news (in English and Swedish) from both Sweden and America. The format is an attractive monthly magazine, reflecting high Swedish graphic standards and tastes.

* INEXPENSIVE

A small advertising budget goes further in Swedish Press. Full colour is only $1,440 a page. A black and white page is $645.. A twelfth of a page costs $70, shrinking to $35 when you book a full year in one of our popular directories. What a value!

Swedish Press